At Bread and Butter Barcelona they got together some of the greatest collaborators in the culture. This being Hiroshi Fujuwara, jeffstaple, David Wilson and Michael Kuhle all monerated by the legend himself John C. Jay. This event was called Imprint Culture Lab : The Cult of Collaboration. These are are words from the geniuses of the industry, watching this is watching proveyers of our culture. I have put up a video of the event after the jump where you can hear about Fujiwara-san’s collaboration with Kangol and jeffstaples collaboration with Lomography. Here you can hear about how they came together and the importance of personal relationships between designers when collaborating.